Be Your Own Best Advertisement

In an article by Entrepreneur Magazine they asked how to be your own best walking advertisement: now without becoming offensive, off-putting or in people's faces. There's definitely a fine line between authentic self-promotion and being pushy. Today, I'll share with you one of the tips for making people aware of your problem-solving resources, without becoming 'Client Repulsive': The tip? GIVE GENEROUSLY.

It's easier to promote when you are GIVING something of high-value to a prospect. It's an approach of SERVICE rather than 'selling something' or trying to 'get something' from your prospect. GIVING is much more Client Attractive and takes the pressure off of the person (and yourself). Let's face it; people love to buy, but they don't like to be sold. So, make it easy on them by giving them something.

When working with private clients who want to quickly build a database of prospects and fill their pipeline consistently, we almost always create something called an "Irresistible Offer", something that has a high perception of value, offered at no charge. It is something that will create the WOW factor and naturally PULL them in to you. For example, a website that offers an audio CD at no charge on the home page. This would be a version of the Irresistible Offer!

Instead of trying to explain "what we do" at length to a prospect, which would turn someone off immediately, it's much easier to say something like, "Go to our "informational" based website to see what we do and if interested, fill out the form and we will provide you with a free, no obligation demonstration where you will actually be able to use the system."

When you do that, two things happen. 1) There's a WOW factor that gets them excited. 2) They're often impressed that you would give something of such value at no charge, which makes you look even better in their eyes. And, 3) you let the high-content of your 'Irresistible Offer' demonstrate the value of what you offer, so there doesn't need to be any selling.

When you give good content at no charge, people automatically realize that this is just the tip of your iceberg and they'll get that your paid stuff will be even more valuable. It doesn't have to be a CD, it can be a special report (information they won't receive otherwise), an audio download, video download, a seminar or tele-class. Anything that has a high perceived value will work, as long as the content is very good and pertains to their needs. That way, marketing feels authentic to you AND to the person you're talking to.

Best of all, if the information on your "giveaways" or on your website is of high-content and high-value, word will spread quickly. They'll tell their colleagues, their friends, anyone who will listen, but only if you've given them something of value and then it's just a question of providing more high content on a regular basis through easy stay-in-touch marketing vehicles, until the trust and credibility has been established and the prospect raises their hand when they're ready for your service or product. You'll be shocked at how quickly your pipeline will fill when you have the right 'Irresistible Offer'.

The key is, when you give generously, both in a giveaway and in content, you make it OK to offer other resources that will help that prospect. It's like reading your favorite magazine. When you love every article, chances are the ads in the magazine will also appeal to you. It’s the same thing here.

Your Client Attraction Assignment:

So, start thinking about how you can give more generously:

• A special report
• An audio download
• A video download
• A CD
• A live seminar
• A tele-class

Once you put it together, make sure it's high-content (without giving away the farm) and that you have a way of continuing to speak to them regularly with more high-value stay-in-touch marketing vehicles. Then, you avoid being Client Repulsive and instead, you become extremely Client Attractive.

If you're looking for more ways to create a compelling marketing message and PULL clients toward you, I recommend you CONTACT US NOW, we can/will help you attract the clients you want. (Why struggle when you can just attract clients easily?)