Saturday, January 31, 2009

Say Hello Before It's Too Late

With yesterday's tragic passing of a college housemate and friend of mine (who was without a doubt a truly great man and real person...may he rest in peace), I have been thinking about how people often take for granted their personal relationships. I too have found myself being guilty of this at times and I did so with this particular friend...and now quite frankly I find myself regretting it! Therefore, with his recent passing and the lesson learned I have made it a goal to reach out and communicate with those I haven't communicated with recently or not so recently that have been a part of my life in one way or another....I believe it is the least I can do.

If you are reading this you can do it too and I hope you do so because it can't hurt to pick up the phone, drop someone an email or better yet,
send them a greeting card to say hello, tell them that you were thinking of them or express to them what they have meant to you in your life. Don't wait to do it later, just do it now; in other words "act on your promptings" as you never know what tomorrow may bring...in the words of Thomas Jefferson, "Never put off till tomorrow what you can do today."

The bottom line is don't miss out on saying hello and etc. to someone that may have had an impact on or been a part of your life, JUST DO IT!

Now if you are interested in building or enhancing your relationships and would like to start contacting those that are currently and/or have played an integral part in your life, contact me by going to my contact form by JUST CLICKING HERE...as I have the system for you. It allows you to send real physical greeting cards from yours or any computer over the internet. These are not "e-cards" but real physical greeting cards that arrive to the recipient by first class mail with an actual stamp.

With the system you can choose from over 15,000 cards in the database, add your own personal message and even use your own handwriting font with your signature. In addition, you will have the ability to create your own custom greeting cards with multiple photos, schedule cards to go out in advance and/or send multiple cards at once and more.

Furthermore, this system is much more than a greeting card system. You can also use the system to send gifts such as brownies, cookies, gift baskets, holiday items, books, gift cards and etc. with your greeting card. The best way to describe this system is a cutting edge client retention and referral system.

Tuesday, January 27, 2009

Appreciation Equals Referrals

The other day I was in a local bookstore and the cover of a magazine sitting on the table caught my eye. The magazine was, "Senior Market Advisor" and it's "the" news source for financial advisors who deal with wealth management of senior adults.


What caught my eye was the big bold headline which read..."Craig Randall is the 2007 Advisor of the Year!" I'm always fascinated with high achievers, so I picked up the magazine to discover the secret to Craig Randall's mega success. It was a great article, but what impressed me the most was Craig Randall's answer to the question...

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"How Do You Generate Referrals?"

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His response was the following...


"Once you build your client base up to a large number, the referrals start coming in. We get referrals by not asking for them, but by THANKING people for them. I’ve tried every referral system in the world, and I’m sure there are some great ones out there, but none of them seem to work real well for me. As soon as I stopped asking for them and started thanking people regularly for their business and for the referrals that we were getting, all of a sudden we started getting a ton more referrals. It just builds on itself."


Hmmm, I though to myself...what an interesting response, it is something I have heard and tried to do throughout my career and now it is easier than ever for me. His BIG "secret" to getting more referrals was to simply thank people for their business and for the referrals they have given him. Is that really such a secret? It goes to show that “Appreciation” is what matters!

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The Unusual Power of Appreciation

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Appreciation is a very powerful thing. Appreciation has the power to change attitudes, turn lives around, and shape behavior. Kody Bateman, the CEO and founder of SendOutCards.com has long said that, "Appreciation is more powerful than self-promotion" and one of his “tag lines” is Appreciation Wins over Self-Promotion Every Time!


Expressing appreciation to people who provide you business and send you referrals reinforces their behavior and will result in even more business and referrals from that person.

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How Do You Show Appreciation?

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There's a lot of ways to show appreciation to people who provide you business and send you referrals.


One way is to send them gifts and another way is a simple “thank you for your business” card and/or "referral thank you" card as they work extremely well, and inside your thank you or referral thank you card you might include a gift of some type; perhaps some gourmet brownies, a restaurant gift card or a Starbucks gift card.


Contact me and I can show you the SEND OUT CARDS system that will help you SHOW APPRECIATION TO YOUR CUSTOMER/CLIENTS AND GET YOU MORE REFERRALS!

Sunday, January 25, 2009

How Important Are Referrals To You?

EVERY MONTH I TRY TO READ A BOOK AS PART OF MY PERSONAL GROWTH PROGRAM AND SOME BOOKS ARE EASIER TO READ THAN OTHERS. NOW WITH THAT BEING SAID…"I READ A BOOK RECENTLY THAT HAD SUCH A DRAMATIC EFFECT ON ME AND HOW I CONDUCT MY BUSINESS THAT I JUST HAD TO SHARE IT WITH YOU."

THE BOOK IS TITLED “THE REFERRAL OF A LIFETIME” BY TIM TEMPLETON. BUT, THIS WAS ONE BOOK THAT I COULDN’T PUT DOWN. I’VE ACTUALLY READ IT TWO TIMES AND IT HAS CHANGED THE WAY THAT I LOOK AT MY BUSINESS, AND BUSINESS RELATIONSHIPS IN GENERAL. THE REFERRAL OF A LIFETIME USES AN ENTERTAINING FICTITIOUS STORY TO EMPHASIZE THE IMPORTANCE OF PUTTING THE RELATIONSHIP FIRST - BUILDING AN ONGOING RELATIONSHIP WITH CUSTOMERS BASED ON GENUINE RESPECT AND CARING, RATHER THAN JUST MAKING THE SALE AND MOVING ON.

BY BEING A SENDER OF CARDS AS A SOC TEAM MEMBER AND/OR CUSTOMER - THE FOLLOWING 4 BASIC PRINCIPLES TO BUILD RELATIONSHIPS AND BRING YOU MORE BUSINESS REFERRALS IS EASIER TO APPLY AND MAINTAIN (THAT IS OF COURSE IF YOU ARE USING IT PROPERLY).


THERE ARE FOUR BASIC PRINCIPLES TO THE REFERRAL OF A LIFETIME


PRINCIPLE 1: THE 250 RULE. IT’S NOT ONLY WHO YOU KNOW THAT COUNTS, IT’S WHO YOUR CLIENTS KNOW THAT’S IMPORTANT.

WHEN I FIRST LOOKED AT THE FIRST PRINCIPLE OF THE 250 RULE AND ITS IMPLICATIONS, I WAS RELIEVED TO KNOW THAT I DIDN’T HAVE TO KNOW MILLIONS OF PEOPLE TO GROW MY SOC BUSINESS. I JUST NEEDED TO TAKE A DEEPER INTEREST IN THE PEOPLE I ALREADY KNEW!

AS AN EXAMPLE, WHEN I FIRST STARTED TO LOOK AT ALL THE NAMES IN MY CONTACT MANAGER, I FOUND THAT I HAD WELL OVER 250 NAMES; TO IDENTIFY 250 WAS EASY. I READ RECENTLY THAT ANYONE OVER 25 KNOWS AT LEAST 2,000 PEOPLE BY THEIR FIRST NAME SO THERE’S HOPE FOR ALL OF US TO IDENTIFY AT LEAST 250 PEOPLE! THE FIRST THING I DID WHEN I STARTED GOING THROUGH MY CONTACTS WAS TO ELIMINATE ALL THOSE PEOPLE THAT I COULDN’T PLACE (BY EITHER PUTTING A FACE OR VOICE WITH THEIR NAME). THAT WAS EYE OPENING AND ELIMINATED QUITE A FEW NAMES!

PRINCIPLE 2: BUILD A DATABASE AND ABC IT.

THE SECOND PRINCIPLE OF BUILDING YOUR DATABASE AND TO ABC IT WAS FUN! FOR THE FIRST TIME SINCE I ENROLLED IN SOC, I STARTED TO REALLY SEE THE POWER OF THE MANAGE GROUP BUTTON IN OUR SYSTEM.

AS AN EXAMPLE: I CATEGORIZED OUR DISTRIBUTORS INTO THREE GROUPS. I PLACED PEOPLE IN THE EAGLE GROUP, THE HAWK GROUP AND THE ROBIN GROUP. (I DEFINED EAGLES AS PEOPLE WHO WERE WORKING SOC AS A BUSINESS; HAWKS WERE DEFINED AS USING THE CARDS BUT NOT REALLY WORKING SOC AS A BUSINESS; ROBINS WEREN’T WORKING SOC AS A BUSINESS OR USING THE CARDS).

I ALSO ABC’D ALL OF MY RETAIL AND WHOLESALE CUSTOMERS. I PLACED THEM INTO GROUPS ACCORDING TO THEIR VOLUME. I ALSO FACTORED IN WHAT I CONSIDERED TO BE THEIR FUTURE POTENTIAL. OVER 40 PERCENT OF NEW DISTRIBUTORS SHOULD COME FROM REFERRALS FROM MY CURRENT DISTRIBUTORS AND CUSTOMERS SO I TOOK THIS PARTICULAR GROUPING VERY SERIOUSLY. CAN YOU IMAGINE HOW HIGH THAT PERCENTAGE WILL BE BY ADOPTING A FORMALIZED PROGRAM!

THE THIRD MAJOR GROUP CONSISTS OF MY CONTACTS AND THESE ARE PEOPLE THAT AREN’T USING SOC BUT ARE VERY IMPORTANT TO ME. I LABELED THESE CONTACTS UNDER THE HEADINGS OF GOLD, SILVER AND BRONZE.


PRINCIPLE 3: EDUCATE YOUR CLIENTS ABOUT HOW YOU WORK AND YOUR VALUE TO THEM THROUGH REGULAR, TANGIBLE ACTIONS PERFORMED WITHOUT FAIL.


THE THIRD PRINCIPLE OF EDUCATING WAS AND STILL IS THE CHALLENGING PART. THIS IS WHERE YOU MUST PROVE YOURSELF, IT IS THE PART WHERE ALL SALES/SERVICE PROFESSIONALS MUST LEARN TO WALK BEFORE YOU RUN.

WHEN YOU REACH THE POINT WHERE CLIENTS CALL YOU WHEN THEY’RE LOOKING FOR A NEW PRODUCT, SERVICE OR IDEA BEFORE CALLING ANYONE ELSE THEN YOU KNOW YOU’VE EARNED THEIR CONFIDENCE AND RESPECT. IT’S WHEN YOU HAVE THIS TYPE OF RELATIONSHIP THAT YOU CAN ASK AND EXPECT TO RECEIVE A REFERRAL!

THIS IS WHERE YOU HAVE TO EARN YOUR STRIPES ON AN ONGOING BASIS. THIS IS THE STEP WHERE YOU LET YOUR CLIENTS KNOW THAT YOU’RE HERE TO HELP THEM IN ANY WAY AND, “OH, BY THE WAY, DO YOU KNOW OF ANYONE THAT COULD USE MY SERVICE?” IT’S OKAY TO ASK, ESPECIALLY IF YOU’VE EARNED THE RIGHT! DID YOU REALIZE THAT 65% OF SALESPEOPLE DON’T ASK FOR AN ORDER...I WONDER HOW MANY NEVER ASK FOR REFERRALS?


PRINCIPLE 4: KEEP IN TOUCH, CONSISTENTLY, PERSONALLY AND SYSTEMATICALLY.


THE FOURTH PRINCIPLE WHICH IS THE METHOD OF COMMUNICATING OUR VALUE TO OUR CLIENTS IS THE EASIEST PRINCIPLE TO GRASP...WITH SEND OUT CARDS WE HAVE THIS EASIER. I OFTEN TELL PEOPLE IF YOU ARE IN THE SALES/SERVICE PROFESSION AND ARE NOT USING SEND OUT CARDS, YOU ARE "MISSING THE BOAT" BECAUSE WE MAKE THIS PART EASY FOR YOU.

THIS IS WHERE THINGS LIKE THIS BLOG, OUR DAILY/WEEKLY E-MAILS, ALL THE TEAM CALLS, AND MANY TYPES OF GREETING CARD CAMPAIGNS AVAILABLE THROUGH SOC ALL PLAY A VITAL ROLE. WE ALL KNOW THE IMPORTANCE OF STAYING IN TOUCH WITH OUR CLIENTS. REMEMBER THE NUMBER ONE REASON WHY CUSTOMERS DON'T TO BUSINESS WITH US AGAIN IS BECAUSE THEY FORGET ABOUT US!

IN CONCLUSION, I THINK IT’S FAIR TO SAY THAT WE WOULD ALL PREFER TO RECEIVE A REFERRAL RATHER THAN BEATING DOWN DOORS (COLD CALLING) FOR CUSTOMERS. I BELIEVE THIS BOOK GIVES US ALL A STRATEGY TO MAKE THAT HAPPEN AND BY USING THE SOC SYSTEM IT BECOMES MUCH EASIER TO DO.

IF YOU HAVE READ THIS BLOG ENTRY TO THIS POINT AND ARE NOT PART OF OUR SOC TEAM, MAYBE YOU SHOULD CONSIDER CONTACTING ME FOR YOUR FREE, NO OBLIGATION GIFT ACCOUNT WALK THROUGH OF THE SOC SYSTEM AS IT HAS BEEN PROVEN IN BUILDING THOSE CLIENTS/PROSPECTS AND FRIENDS/FAMILY RELATIONSHIPS.

SEE YOU AT THE TOP!

Wednesday, January 21, 2009

How To Have a Productive Day Rather Than a Busy Day


Quote of the Day:

"At the end of each day you should play back the tapes of your performance. The results should either applaud you or prod you" - Jim Rohn

Did you know that there is a GIGANTIC difference between having a productive day versus simply having a busy day?

I can't tell you how many people I know, whom I have worked with personally, who THOUGHT that they were being productive in their businesses (especially those who have their own home based businesses), only to find out that they were simply conducting menial tasks that meant nothing to their bottom line.

Folks...in the end, the only thing that matters is PRODUCTION. What did you produce today? In fact, here's a GREAT TIP to help keep you on track. I do it. It works!

Take out a piece of paper and write down the following words: WHAT DID I PRODUCE TODAY ???

Now...post it someplace you HAVE TO SEE IT DAILY. The bathroom mirror, your computer monitor. Put it someplace where you CANNOT MISS IT. That is the important part. Reading it daily and asking yourself that simple question.

If you want to make it in any industry, you must PRODUCE. Being busy doesn't cut it. Being productive is all that matters. Focus your time conducting Revenue Producing Activities. If it doesn't make you money, then don't do it. I still have yet to meet a person who makes money dusting their desk, organizing their leads, or cleaning up their office files.

You MUST spend your limited time in production mode. We are ALL limited to 24 hours in a given day. The question you have to ask yourself is, how am I spending my valuable time??

How productive are you? It all starts with Building Your Personal and Business Relationships!

Monday, January 19, 2009

25 Personality Traits Millionaires Have In Common

Good morning, it's a magnificent Monday...Martin Luther King day! Speaking of following a dream, isn't it fitting that President-Elect Barack Obama is about to take office? He has followed his dream and has achieved one of the major goals in his life to become President of The United States.

Are you following your dream and achieving goals in your life? Do know how to build relationships with people and network? Do you want to have financial freedom?

I found the following article to be very interesting and felt I should pass it on; now, obviously you don't have to have all these traits to be successful or wealthy, but you probably have at least some of them. So, do you have any, some or most of these traits? If so, great and if not, with a little bit of hard work all is not lost as you can work on achieving those that you do not possess!

So here goes...

Imagine if you could study a group of millionaires, what would they have in common? Do they have patience? Are they married, single, divorced? In this article we will reveal 25 common personality traits of millionaires.

Remember not every millionaire is a cookie-cutter copy, but one thing is for sure... These "millionaires" know with no-doubt that being successful and rich takes perseverance and it is in any ones grasp! Without further a due - enjoy the list:

1. They are restless and impatient! It often shows with people, situations, and in meetings.

2. They are very organized, and some work 60 to 80 hours per week, ouch!

3. They are driven, pulled, drawn toward their goal and there is no force on earth that can stop them.

4. They usually don’t do anything else but their business... most don’t cook, clean, pay bills. They do what they love to do.

5. They work hard and play hard. At times they aren't sure whether its work or play.

6. They are better at something - anything then most people.

7. They have the gift of gab and can sell a ketchup lollypop to a lady in white gloves
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8. They are proud and can be easily annoyed or insulted.

9. They have a smaller and tighter circle of friends then most people.

10. They have a high tolerance for stress and lower tolerance for office politics, water-cooler discussions, and gossip.

11. One or more parents/family members are self employed.

12. Many have been fired one or more times.

13. They have a talent for business/communications at a very young age -
they are relationship builders and networkers.

14. They are commonly the oldest or youngest child in the family.

15. Most are millionaires before the age of 45 years old.

16. The majority are married, yes married, keep the wife!

17. Most have at least an associates degree (but there are many that did not go to college).

18. They can be loners and be sociable people when seen with an opportunity.

19. They lack structure but are also super organized.

20. They are highly competitive, even in a simple game of monopoly or chess they strive to win.

21. They enjoy being their own boss along with the uncertainties that come along with it.

22. They have bigger dreams then most people, and may have even been laughed at at times.

23. Will still charge forward with their ideas despite “negative critics”.

24. They love to make money, instead of making money to do things they love.

25. Some can work 7 days a week, up to 12 hours a day in the office.

Nothing is set in stone, including these personality traits! Although these are powerful traits to have, the most important thing millionaires do is set their goals and stick with them regardless of the "obstacles" or rather "challenges" as they would call it. They enjoy these obstacles and every failure represents a chance to learn and improve.

All above the rest - not every one is born with these personality traits. Yes, they can be developed and acquired through training, hard work and with the right guidance you may even become a millionaire!

Courtesy of Anthony Dase Published 07/23/2008

Sunday, January 18, 2009

Are You a Talker or a Doer?

This is a great E-Mail I got from a Friend; Which one are you?

As I grow older, and as I watch people, I have learned there are two basic types. There are talkers. And there are doers.

Lots of people are talkers. They tell you all about what they are going to do. They have big plans and good intentions, but all they do is talk. They are always going to do it tomorrow. They're always going to do it later. They're always going to do it. Sound like anyone you know?

Then there are the doers. They might not talk about it at all; they just go do it, and then tell you about it when it is done. Regardless, they DO IT. If they say they are going to do something they do it.

No matter who you are; man, woman, teenager, the results of your whole life will depend on what you DO, not what you talk about!

Would you like to guess which group of people is going to be the ones that experience success in life? Success in whatever they decide to do? You are right. The DOERS!

I learned a long time ago that important things take tremendous work and perseverance. I also learned the closer you get to the realization of that goal, the greater and more intense the obstacles become. It is as if the Universe is testing you to see how much you want it.

One of my favorite people is A.L. Williams. Years ago he went against the tide of standard thinking and began a revolution in Life Insurance. People told him it could not be done. They said there was no way a country-speaking football coach from Georgia could turn the Insurance Industry upside down. He listened, then went and did it anyway.

I am going to steal a concept he used during one of his tapes I listened to. Since I am a good southern guy I am going to speak my language. :)

Be honest enough to acknowledge if you hear yourself in this...

Folks, I have heard it all. I have listened to so many people tell me what they are going to do. I am going to make more sales. I am going to get a promotion by working hard. I am going to start my own business. I am going to make better grades. I am going to volunteer and make a difference in my community. I am going to...?

But.. I just got to do a few things. Just as soon as things calm down at work, I am gonna go do it. Just as soon as I get things together at home, I am gonna go do it. Just as soon as I get my desk clean, and organized I am gonna do it. Just as soon as I learn some more things, I am gonna do it. Just as soon as I have some more money I am gonna do it. Really! I am gonna do it.

As soon as I get smarter. As soon as I get braver. As soon as I have more time. As soon as I get focused. As soon as I read all the e-mails you sent me. Then I am going to do it.

Folks, you are gonna spend the rest of your life getting ready. You are going to spend the rest of your life TALKING about what you are gonna do.

There's only one remedy. You got to go DO IT. Just go DO IT. Don't tell me about what you are going to do. Just go do it. What are you going to do? Whatever it takes to accomplish your goals. Whatever it takes to create the kind of life you want.

Just do it. And if you do it, and do it, and do it... you'll be exactly what you want to be. All your dreams will come true.

Doggone it folks. You just got to quit TALKING about what you are going to do. You got to go DO IT. AND DO IT. AND DO IT. AND DO IT.

JUST DO IT!!

If you have people that you're currently trying to motivate to JUST DO IT. STOP!! If they're not motivated nothing you do or say will get them motivated because motivation comes from the inside. You're wasting your time listening to the ONE DAY people that's not motivated.

I want you to stop what you are doing and think about this for a few minutes - or as long as it takes. Then I want you to write yourself a letter. Make a commitment to yourself of what you are going to DO. Make a list of your goals and put them where you'll see them.

Courtesy of Reginald Crichlow, 11/1/2008