Monday, December 28, 2009

Postcards/Greeting Cards For Marketing Results

Using Postcards and Greeting Cards 2 Maximize Your Marketing Results Cost Effectively

The use of postcards and greeting cards to increase the effectiveness of your marketing efforts is an ideal way to cost effectively stay in contact with your clients and prospects.

As marketing costs go up, we need to find better ways of achieving maximum marketing results without spending our entire marketing budget. The postcard and even greeting cards are an inexpensive proven method of:

  • Keeping in contact with long-term prospects
  • Cross-sell, up-sell, re-sell to existing customers
  • Re-activate dormant accounts
  • Distribute updated information
  • Invite prospects to attend an event or seminar
  • Offer your website URL to potential customers
  • Say ‘thanks’ to your active clientele and referral sources
  • Make announcements
  • Send appointment reminders
  • Kick-off special offers or a sale


You can use an online service to select any of 13,000+ cards available or simply create your own custom card from either a digital photo or something that was created in MS Publisher or Adobe Illustrator. Our service allows you to create personalized campaign cards, thus transforming your generic mailing into one that is individually personalized. Then you can send one or hundreds cards with a click of a button and the OUR SERVICE will print “REAL” Postcards or Greeting Cards, stamp them and mail them for LESS than $1.00 all in about 1 minute…What’s your time worth? CONTACT ME to find out about this site, how it works and how you can use it to enhance your marketing results!


Thus, by properly using Relationship Marketing to keep in touch with existing clients, leads and prospects this will differentiate you from others. Ideal Relationship Marketing is focused on the overall relationship rather than just one transaction. It’s important that your marketing message is crafted in a way that offers appreciation along with the sharing of valuable beneficial info. This too will set you apart from others as you won’t be perceived as someone trying to GET something, but instead… someone offering (GIVING) something.

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