Customer Love

Would you do business with you? Sure you would. Or would you? Have you ever really thought about it? We can all name people we love doing business with and we can all name people we will never do business with again. The only difference between the two is the way they made us feel. Do your customers "feel the LOVE"?

What if every customer became a client? A customer is transactional. They buy something, and then they may or may not return. A client is someone who started as a customer, but now they feel an emotional connection to you and your company because you've developed a relationship with them.

What if everyone who did business with your company felt a personal connection to you, your colleagues and your company? Imagine what would happen. They would be clients forever. Think about people you love to do business with. What qualities do they have? They're passionate, responsive, respectful, attentive and enthusiastic. They always take the high road, they are quick to accept responsibility for their mistakes and they appreciate your business. Bottom line, they make you feel special. You love their overall attitude.

Now, think about people you will never do business with again. Write down what happened and make sure you never do anything on the list.

Do you make it easy for people to use your phone system? Do they "feel the LOVE" when they call? When you answer the phone, does the tone in your voice sound as though you absolutely love your job? When someone calls your company, can they speak to a live person? We've all been frustrated when we call a company and can't get through to a live person.

Do you make it easy for clients to do business with you via e-mail? Is your e-mail address as easy to find as your phone number or physical address? Your clients also need to "feel the LOVE" in your e-mails. When you send an e-mail, slow down long enough to re-read it before you hit the send button. Will your client "feel the LOVE" or will they feel as though you were rushing to take care of another client?

Do you make it easy for people to do business with you when they visit your website? Have you ever tried to find something on your Web site? Probably not, you work their. Try it sometime. Was it easy to navigate through your site? Do you make it easy to find a phone number? Have you noticed most Web sites make it almost impossible to find a phone number? It makes me wonder if they want their customers and clients to call.

When you're meeting with a client, it's not about you and the product or service you are selling, it's all about them. You listen to your clients' needs, challenges, passions, and then you get to talk. You make them feel like a million bucks, even if they are the smallest client you have. If your clients feel a personal connection to you and your colleagues, magical things will happen. There will be times when the personal connection can help you overcome a potentially challenging situation.

Do you make it easy for people to do business with you when you're out in the community? Do people "feel the LOVE" when they meet you? The people you meet may never need your services, but they may know someone who does. Who are they going to recommend? They'll recommend you, because they were impressed when they met you. What stories are your clients sharing with their friends? What can you do to make your clients say WOW? The possibilities are endless. It doesn't have to be anything big. A greeting card every now and then (maybe on their birthday, anniversary or just to stay in touch) with a personalized note and a gift card, gift and/or with something to eat and you will be bonded for life. Never underestimate the power of gifts and/or food. CONTACT ME I can help you with this!!!

Imagine creating an environment where everyone wants to do business with you because you always make it easy and they always "feel the LOVE". Imagine developing relationships with your clients that are so strong they wouldn't consider doing business with anyone else. Imagine having clients who love you and your colleagues so much that they become one of the best PR tools you have. Imagine having your entire team share the same vision-a vision of making the client experience a memorable one. This can happen. Ask yourself two key questions with every move you make. Did we make it easy? Did they "feel the LOVE"?

You'll be amazed by how many little things you can improve when you ask these questions over and over again. You'll also be amazed how the changes you make will add up to big success for you and your company.

"To have more than you've got------Become more than you are. Unless you change how you are you'll always have what you've got".